Before you even think about what kind of Facebook contests you might offer, make certain that you read all of Facebook’s rules and regulations carefully. Be certain that you pay attention to the fact that you have to separate yourself from Facebook. This means that you must clearly indicate that Facebook has no ties or association with the contest. Additionally, you have to follow all laws regarding contests in the United States including items like terms of eligibility. Another requirement is that all contests must be on pages or within apps on Facebook.
Facebook permits the use of apps like Woobox, Votigo North Social and Wildfire. Although, these and others are all available to the public, you should check to see which features each offer. You will want to make certain that the one you choose to use provides features like mobile support and voting.
Part of any contest includes offering some sort of prize. The best thing to offer is something which is associated with your company. After all, the entire reason for the contest is to promote your products and/or services. For example, if you make custom jewelry, you might want to offer a few select pieces. However, if you have a landscaping company, you might offer a free consulting session or a free day of labor. Whatever you do, make certain that the prize you offer will be one that will create the most interest. Do not limit the people who will enter the contest by offering an area restricted prize, if you are trying to attract a wide base of people to both the local business and an online store.
Not surprisingly, there are many people who will need even more incentive to join a contest than just the chance to win a prize. To accommodate these people, you can offer things like discounts or coupons. However, if you do decide to offer coupons, be certain that you clearly indicate the number that will be offered.
The next step in the process is promotion. You have to let people know that you are staging a contest. To do this, make certain that you use every social media tool available. That means that you should tweet it, pin it, blog it and place notice anywhere else that you think people will see it.
One of the things that you will have to do when setting up the contest is to let people know when the contest is over. When this date arrives, be ready. Send out the prizes as quickly as possible. Additionally, make certain that you send follow-up emails and post the results.
The final thing that you should do is to up-date your Facebook page on a regular basis. You want to make certain that you keep any and all new visitors interested in your company.
Running Facebook contests can attract thousands of new people. But it is up to you to make certain that they stay interested and spread the word about your business.