Printed lanyards are an extremely useful advertizing tool. However, if you want to purchase lanyards for your company, you need to know how to create an effective lanyard. One of the most important factors in term of the lanyard effectiveness, are the words which will appear on the cord.
The first thing that you as a buyer are going to have to decide is which font you want to select. The font should be the same one that you use on your business cards and your letterhead. By using the same font you are building up a cohesive image for the company. Any good advertizing company will stress the importance of creating and establishing a company image.
If you do not yet have a chosen font, you should decide on one prior to ordering the lanyards. Making this decision prior to ordering will ensure that any future orders are the same and also will ensure that you are able to maintain a consistent image.
When it comes to advertizing you normally want to select the biggest boldest print possible. This should be the route that you choose unless you have a particular image in mind. For example if your company deals with antiques you may want to choose a style of print which generates a classic image.
This same principal applies to the color of the lettering. Part of branding includes establishing colors. It is best to limit yourself to two or three colors. You might want to have a primary color and a contrasting one. Many companies like to use opposite colors. Another effective method is using a monochrome color scheme. You select one color and then use different shades of this color as contrasts.
Most businesses want to have the name of their business on the lanyard. This is probably the most effective way for people to realize that your company is the lanyard creator. Another method is to include the company logo. The great thing about the lanyard is that as the designer you can have both included on the cord.
Does your company have a motto? If it does the lanyard makes the perfect place to display it. Alternatively you can select a famous quote or phrase. If you do decide to use this strategy you have to do your home work and ensure that you are not infringing on any copy right laws.
The laws which have you have to investigate include the ones pertaining to the phrase and other companies. You have to establish that the quote is no longer protected. You then need to determine that there are no other businesses using the same phrase. You do not want people to confuse your company with any other organization. If you are uncertain of the laws there are various online companies which will be able to help you.
When you are considering printing a phrase on printed lanyards, you should make certain that it is going to be easy to read. You might want to avoid a slogan which will run the entire length of the cord, because many of the words will be on the back.
These things may seem small and insignificant. However, they can make all the difference in having a successful promotional item and one that is a complete failure.