Almost every business advice organization is touting the advantages of setting up and using online social media sites. They know the potential exposure that these places offer to any company regardless of their size, service or product.
Tumblr is a site which is among the very best. Why? Well the first reason is simply the fact that as of 2012, there have been over 16 billion views. This makes it one of the most popular micro-blogging sites on the internet and since the site is free, there is no reason why every company should not make use of the traffic this site offers.
Site Registration and Setup
When you are setting up your page, you will be asked to create an URL for your blog. The URL can be whatever you want and prefixes the Tumblr domain name. For example, if your company sells brushes, you might choose www.brushes.tumblr.com.
Tumblr offers numerous customization options. During the set-up phase, you will be asked to choose the theme for your blog. You are permitted to select the layout and colors, which you feel suit your business, as well as a customized header.
Finally, you should take advantage of the about me portion of the site. Customers like to be able to put a face to the company. This section does not have to contain a lot of personal information, but it should contain some.
Content Delivery
Once you have designed your blog page, you will want to start creating content that you can post to it. Tumblr offers the user a number of different options and formats that they can use.
The text section is where you can print information that you want to publish. One idea that many companies are using is the content advertizing format. In this method, your goal is to provide the reader with valuable information. For example, if you own a business, which sells camping equipment, you could create a blog about the top five camping regions in the country. When you are putting together this content, remember that it is an information piece. You do not want to do any direct advertizing. Instead, you want to get your reader interested in the information. A simple link on the page is the only connection that you should use.
Pictures are worth a thousand words. So make certain that you make use of them. Include pictures, which compliment your content, and if possible, your product. For instance , have a picture showing the campground and “your” tent.
Videos can be included. As with pictures, select one which suits your business. Some ideas would be to feature one of your own videos. Alternatively, you could have a video about camping in general, or one, which talks about particular campgrounds.
Getting Found With Tags
You are not quite finished. There is a feature on Tumblr called tags. These are keywords that you enter, which allow people to find your content.
Once again think about camping equipment. When tagging the content, you could use tags like camping, camping equipment, camping sites, camping gear and camping supplies.
The final thing to remember is the fact that you will want people to return to your material. Therefore, you have to add new content to the site on a regular basis.
Expand your range of advertizing. Try using a great site like Tumblr to attract new customers.