Small Business Tips for Content Marketing

September 15, 2013

content marketingContent marketing, is becoming one of the best ways to advertise on the internet. What makes this approach so different from the old methods? When using this strategy you are not trying to sell anything.

Customers are tired of the same old thing. They are sick of spam and bored with ads. In fact, people will do all kinds of things to skip ads if they can. So as a business what can you do to get people to see your company and its products? One thing you can do is create high quality articles, which are designed to educate, inform and entertain. Recent studies have shown that consumers find these kinds of materials far more interesting and memorable than any ad or sales letter.

What are you Looking for in an Article?

To create an appealing article you must have a very clear picture of your reader. For example, you should have a general idea of the age and sex of your target. You might also want to know other important details such as their average income, where they live and their general interests. All of this information can be obtained in a detailed market research study and will allow you to aim your content marketing directly at your audience’s needs and interests.

Article Keywords are Important

Anyone who has ever done any kind of search engine optimization (SEO) knows the value of keyword research. However, if you are new to this, keywords are defined as any word or phrase that is a reference point for finding other words or information. This is extremely important because search engines take notice of these words.

When choosing keywords for your articles, make certain that you do your homework. There are various tools online, which can help you to determine which keywords will work for you and your business. You want to find words that are commonly entered into the search engine but are not too competitive. For example, if you are selling women’s clothes do not use the word clothes. This word is far too general and will be of no benefit to you.

Where to Place Your Article

Once you have your article you will have to select a site where you can post it. There are many different sites that offer free blog postings or alternatively you can have the article posted right on your website.

Make Your Article Easy to Share

You have to make it easy for people to see and share your article. One of the best ways to do this is to use social media services. Add every sharing tool you can  such as Twitter, LinkedIn, Stumble Upon and Facebook.

Have a Hook to Your Company

The most important step is to have a “hook” to your company. Without this, you have simply posted an interesting article. There are various ways that you can establish a hook. The simplest is to have a link to your site. Alternatively, you could have a button or have a special offer. Be careful when you are doing this because you want it to be subtle. Anything, which is too pushy, may offend or alienate the reader.

The internet is changing and as a business, you have to stay current. Exciting content marketing is new and it is effective. Make certain that you learn how to employ it within your arsenal of advertising efforts.

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